Colors
Main colors
These main colours create the basic visual character of the brand.
| Black | |
|---|---|
| HEX | #000000 |
| RGB | value |
| CMYK | 0-0-0-100 |
| White | |
|---|---|
| HEX | #ffffff |
| RGB | value |
| CMYK | 0-0-0-0 |
Secondary colors
Colours used in the application environment (UI - User Interface) and on the web.
| 000 |
|---|
| #ffffff |
| value |
| 100 |
|---|
| #f6f6f6 |
| value |
| 200 |
|---|
| #eeeeee |
| value |
| 300 |
|---|
| #e2e2e2 |
| value |
| 400 |
|---|
| #cbcbcb |
| value |
| 500 |
|---|
| #afafaf |
| value |
| 600 |
|---|
| #757575 |
| value |
| 700 |
|---|
| #545454 |
| value |
| 800 |
|---|
| #333333 |
| value |
| 900 |
|---|
| #1f1f1f |
| value |
| 1000 |
|---|
| #171717 |
| value |
Color Modes
Color modes determine the color scheme we choose for the logo to display correctly on screens and in print.
| Color Mode | What is it? | Usage |
|---|---|---|
| HEX | RGB Equivalent (hexadecimal) | WEBHTMLCSS |
| RGB | Color Space of Screens RGB | WEBHTMLCSS |
| CMYK |
Color Space for Printers CMYK |
PRINT |
| Pantone |
Direct Mixed Colors Pantone for printing | PRINT |
Color Mode Selection
| Suitable Color Mode for Logo: | RGB logo |
CMYK logo |
Pantone logo |
|---|---|---|---|
| Logo will be on screen (web, mobile, presentation…) | |||
| Logo will be in print (business card, flyer…) |