By downloading a specific version of the logo (screen version vs. print version) you immediately get the appropriate logo color for your use. The table provides an overview and the most common cases.
Logo Usage Features |
For screens |
For print |
|---|---|---|
| Color Mode of the downloaded files | RGB | CMYK |
| Recommended logo formats |
SVG
PNG
|
PDF
EPS
AI
AFDESIGN
|
| Web and presentations (PowerPoint, Keynote) | ||
| Online documents (Google, Office365) | ||
| Business card, flyer, or brochure | ||
| Contracts and print documents |
Logo application |
Color Mode |
SVG |
PNG |
EPS |
AI |
AFDESIGN |
|
|---|---|---|---|---|---|---|---|
| Webdesign | RGB | ||||||
| Mobile Applications | RGB | ||||||
| Presentation (PowerPoint, Keynote) |
RGB | ||||||
| Online Presentation (Google Slides) | RGB | ||||||
| Print Materials (business card, flyer…) | CMYK | ||||||
| Special Use (stamp, embossing, laser…) | ONE COLOR |
Logo Format Properties |
SVG |
EPS |
PNG |
JPG |
AI |
AFDESIGN |
|
|---|---|---|---|---|---|---|---|
| Can be scaled arbitrarily | |||||||
| Has a transparent background | |||||||
| Suitable for digital screens | |||||||
| Suitable for printing | |||||||
| The most versatile format |
This vector format can be universally displayed on any computer with Adobe Acrobat (or another PDF viewer). It allows editing at the level of the source file, so it can also be sent as a format for printing. Most programs (graphic, presentation) can handle it as well.
This is a vector format of the logo primarily intended for online applications (websites). With the advent of high-resolution monitors, this format ensures perfectly sharp display without loss of quality, regardless of the display device.
This vector format can be opened in a wide range of production programs (Adobe Illustrator, Corel Draw), which is why it is often used by printers and manufacturing companies.
This format is intended for lossless compression of raster graphics on the internet. However, since it is still a raster, it is necessary to pay increased attention to the final quality of the logo rendering.
Using the JPG format for the logo is only possible if there is no other option. For example, the European Union Intellectual Property Office requires this format, so send your logo to your patent attorney in this format.
The AI format is mainly used by designers/graphic artists. It allows full editing and deployment within Adobe products.
The native format of Affinity Designer program, which serves as an alternative to Adobe Illustrator. It allows vector editing of the logo and full preservation of all layers, effects, and editing options.